Email Marketing integration
Mailchimp + CaptiFi
Sync every WiFi guest into Mailchimp automatically, tagged by venue and visit date. Trigger welcome flows and win-back campaigns. 30-day free trial.
Sync every WiFi guest into Mailchimp automatically, tagged by venue and visit date. Trigger welcome flows and win-back campaigns. 30-day free trial.
Mailchimp is one of the most widely used email marketing platforms for small and growing venues, and CaptiFi connects to it directly. Every guest who signs in to your WiFi flows automatically into your chosen Mailchimp audience, tagged with the venue they visited and the date they were there. There are no CSV exports to remember and no manual list building. The contact is added the moment the guest completes the WiFi login, so your audience stays current with every visit.
Venues connect Mailchimp because it turns a one-off WiFi sign-in into an ongoing relationship. The branded captive portal captures consented guest details, and CaptiFi passes those details across with venue and visit-date tags plus custom fields already attached. That means the segmentation work is done for you before a campaign is even drafted. You can group guests by which site they visited, how recently they were in, or how often they come back, and build automations on top of that structure.
Because the contact data arrives tagged and structured, you can move straight to sending. Trigger a Mailchimp automation when a new guest joins, run win-back campaigns to people who have not visited in a while, or segment by visit frequency to reward regulars. The connection keeps your list growing in the background while you focus on the messages themselves.
Guests are added to your Mailchimp audience automatically after each WiFi login, so you never export a spreadsheet or copy contacts by hand again.
Every contact arrives tagged by venue and visit date with custom fields attached, so you can segment by location, recency or visit frequency without any data cleanup first.
Because new guests flow in continuously, you can wire Mailchimp automations to fire on the data and let welcome, win-back and follow-up emails run on their own.
Your audience expands every time a guest connects to the WiFi, turning ordinary venue traffic into a steadily growing, marketable contact list.
Connect your Mailchimp account securely through OAuth from within CaptiFi. There are no API keys to copy and the link is established in a few clicks.
Choose which Mailchimp audience guests should join and set the tags to apply, such as the venue name and visit date, so contacts arrive pre-segmented.
Decide which captured details map to Mailchimp custom fields so the data lands in the right place and is ready for segmentation.
Once connected, every guest who completes a WiFi login is added to your chosen audience in real time with the tags and fields applied automatically.
A pub tags every WiFi guest with their visit date, then runs a Mailchimp win-back automation to anyone who has not been in for six weeks, inviting them back with a midweek offer.
A cafe segments its Mailchimp audience by visit frequency and sends regulars an early heads-up on the new seasonal menu while the list keeps growing from daily sign-ins.
A multi-site hotel group uses the venue tag to keep each property's guests in their own Mailchimp segment, so each location can send relevant local campaigns from one shared audience.
30-day free trial. £0 today. Cancel anytime.