CaptiFi vs Spotipo - Honest Comparison (2026)

Quick verdict: CaptiFi or Spotipo?

Spotipo is a solid choice if you're an MSP rolling out branded guest-WiFi at scale and you already have a marketing stack you love. CaptiFi wins for end-customer venue operators who want the WiFi-to-revenue loop closed in one product, with hardware and support included.

About Spotipo

What is Spotipo?

Spotipo is a developer-friendly captive-portal product that started as an open-source project and is now a paid SaaS. It supports social logins (Facebook, Google, Twitter), branded splash pages, voucher codes, and works with a long list of router/AP vendors via standard hotspot integrations. It tends to attract MSPs reselling guest-WiFi and technically-confident venue operators rather than non-technical hospitality owners.

www.spotipo.com

Side by side

Feature comparison

Feature
Starter device included (refundable hold)	Yes	No
Native UniFi support	Yes	Yes
Native TP-Link Omada support	Yes	Yes
Native Cisco Meraki support	Yes	Yes
Aruba / MikroTik / Ruckus support	Yes	Yes
Multi-venue dashboard	Yes	Yes
Built-in email marketing automation	Yes	No
Automated Google review requests	Yes	No
Toast POS / spend-based segmentation	Yes	No
Leat / loyalty integration	Yes	No
Twilio SMS welcome messages	Yes	No
Mailchimp sync (native)	Yes	via Zapier
GDPR audit trail	Yes	Yes
30-day free trial	Yes	Yes

Last reviewed 2026-04-30. Pricing and features change - check Spotipo's site for the most current information.

Spotipo strengths

Wide hardware compatibility (MikroTik, OpenWRT, Cisco, Ubiquiti, TP-Link Omada, etc.)
White-label / reseller plans aimed at MSPs
Lower starter price than most enterprise competitors
Voucher and PMS-style code-based logins out of the box

Where CaptiFi differs

No automated email-marketing campaigns or review-request flows built in (you bring your own MailChimp/Sendgrid)
No POS integration (Toast, Square, etc.) - no spend-based segmentation
No loyalty integration (Leat / Piggy / similar)
No hardware-included option - you supply your own AP or router
UI is more "router admin" than "marketing app"; less suited to non-technical hospitality owners

Who should pick what

Honest recommendations

Pick Spotipo if

MSPs and IT-led deployments who already own multi-vendor router fleets, want a low monthly fee, and plan to do their own email marketing and review collection.

Pick CaptiFi if

Non-technical venue owners (pubs, restaurants, hotels, salons, retail) who want guest WiFi, email marketing, review automation, POS-linked spend data, and loyalty in one app - plus a plug-and-play starter device (refundable hold) if they need it.

Pricing

Pricing side by side

CaptiFi

£39/month billed annually

or £49/month month-to-month

Hardware included (refundable hold)
Every integration included on every plan
30-day free trial. £0 today.

See full CaptiFi pricing

Spotipo

From around $9-$15 per location per month (paid annually), with multi-location and white-label tiers above. Free trial available.

Last reviewed 2026-04-30. Check Spotipo's site for current pricing.

Proof

A real venue on CaptiFi

Case Study

PytchAir

hospitality

How Johnny Palmer turned guest WiFi on his Boeing 727 Airbnb into a direct marketing channel: 400+ guest emails captured monthly and a 35% return booking rate.

400+

Emails Per Month

35%

Return Booking Rate

Read the case study

The switch

How switching from Spotipo works

1

Start your free trial

Sign up in minutes. 30-day free trial. £0 today. Hardware included (refundable hold), and nothing is billed during the trial.

2

Connect your WiFi

Point your existing access points at CaptiFi (UniFi, TP-Link Omada, Cisco Meraki, Aruba, MikroTik, Ruckus and more) or plug in the starter device we ship.

3

Switch off Spotipo

Rebuild your splash page, turn on email and review automation, and cancel your Spotipo subscription once you're confident.

Start Free Trial Book a Demo

Weighing up a move? Read the Spotipo alternative guide or see all comparisons.

Common questions

CaptiFi vs Spotipo FAQs

Is CaptiFi cheaper than Spotipo?

From around $9-$15 per location per month (paid annually), with multi-location and white-label tiers above. Free trial available.

When should I pick Spotipo over CaptiFi?

MSPs and IT-led deployments who already own multi-vendor router fleets, want a low monthly fee, and plan to do their own email marketing and review collection.

When is CaptiFi the better choice?

Non-technical venue owners (pubs, restaurants, hotels, salons, retail) who want guest WiFi, email marketing, review automation, POS-linked spend data, and loyalty in one app - plus a plug-and-play starter device (refundable hold) if they need it.