CaptiFi vs MyPlace - Honest Comparison (2026)

Quick verdict: CaptiFi or MyPlace?

MyPlace is a tidy, low-cost option for a single venue that stays inside its monthly email caps. CaptiFi caps logins rather than the emails you keep, so your list is free to grow, and its review automation follows Google's policy rather than gating unhappy guests into a private form. CaptiFi also includes a starter device (refundable hold) and publishes GBP pricing for every tier.

About MyPlace

What is MyPlace?

MyPlace is a per-location guest-WiFi and marketing app. Its plans are priced at $49, $79 and $159 per location per month and gated by the number of new emails you collect each month (100, 200 and 300 new emails respectively, with paid bundles beyond those caps). It includes review tooling, but that tooling is designed to route unhappy guests toward a private feedback form rather than a public review, an approach that conflicts with Google's review-gating policy. It is a tidy product for a single venue that stays inside its email caps.

myplace.app

Side by side

Feature comparison

Feature
Starter device included (refundable hold)	Yes	No
No cap on emails you keep	Yes	No
Caps logins, not contacts collected	Yes	No
Google-policy-compliant review automation	Yes	No
Self-serve sign-up	Yes	Yes
30-day free trial	Yes	trial varies
Public pricing in GBP for UK	Yes	No
Multi-venue dashboard	Yes	Yes
Built-in email marketing automation	Yes	Yes
Automated Google review requests	Yes	private-feedback gated
Toast POS / spend-based segmentation	Yes	No
Leat / loyalty integration	Yes	No
Twilio SMS welcome messages	Yes	limited
Monthly billing (no annual lock-in)	Yes	Yes

Last reviewed 2026-06-13. Pricing and features change - check MyPlace's site for the most current information.

MyPlace strengths

Simple, clearly tiered per-location pricing
Lightweight and approachable for a single venue
Bundled review-request tooling out of the box
Low entry price at the bottom tier

Where CaptiFi differs

Plans are gated by new emails per month (100 / 200 / 300), so growing your list pushes you into paid bundles or a higher tier
Review tooling routes unhappy guests to a private feedback form, which conflicts with Google's review-gating policy
Per-location pricing adds up across a multi-site estate
No advertised hardware-included option
Narrower integration set than a dedicated WiFi-marketing platform

Who should pick what

Honest recommendations

Pick MyPlace if

Single-venue operators who want a low entry price, stay comfortably inside the monthly new-email caps, and are happy with bundled review tooling.

Pick CaptiFi if

Operators who want their contact list to grow without hitting an email cap, review automation that follows Google's policy rather than routing unhappy guests to private feedback, and a starter device included (refundable hold) with transparent multi-site pricing.

Pricing

Pricing side by side

CaptiFi

£39/month billed annually

or £49/month month-to-month

Hardware included (refundable hold)
Every integration included on every plan
30-day free trial. £0 today.

See full CaptiFi pricing

MyPlace

Per-location pricing at $49 / $79 / $159 per month, gated by new emails collected per month (100 / 200 / 300, with paid bundles beyond). CaptiFi caps logins, not the emails you keep, so your contact list is yours to grow. Pricing is published in GBP/USD/EUR with a starter device included (refundable hold) and a self-serve 30-day trial.

Last reviewed 2026-06-13. Check MyPlace's site for current pricing.

Proof

A real venue on CaptiFi

Case Study

PytchAir

hospitality

How Johnny Palmer turned guest WiFi on his Boeing 727 Airbnb into a direct marketing channel: 400+ guest emails captured monthly and a 35% return booking rate.

400+

Emails Per Month

35%

Return Booking Rate

Read the case study

The switch

How switching from MyPlace works

1

Start your free trial

Sign up in minutes. 30-day free trial. £0 today. Hardware included (refundable hold), and nothing is billed during the trial.

2

Connect your WiFi

Point your existing access points at CaptiFi (UniFi, TP-Link Omada, Cisco Meraki, Aruba, MikroTik, Ruckus and more) or plug in the starter device we ship.

3

Switch off MyPlace

Rebuild your splash page, turn on email and review automation, and cancel your MyPlace subscription once you're confident.

Start Free Trial Book a Demo

Weighing up a move? Read the MyPlace alternative guide or see all comparisons.

Common questions

CaptiFi vs MyPlace FAQs

Is CaptiFi cheaper than MyPlace?

Per-location pricing at $49 / $79 / $159 per month, gated by new emails collected per month (100 / 200 / 300, with paid bundles beyond). CaptiFi caps logins, not the emails you keep, so your contact list is yours to grow. Pricing is published in GBP/USD/EUR with a starter device included (refundable hold) and a self-serve 30-day trial.

When should I pick MyPlace over CaptiFi?

Single-venue operators who want a low entry price, stay comfortably inside the monthly new-email caps, and are happy with bundled review tooling.

When is CaptiFi the better choice?

Operators who want their contact list to grow without hitting an email cap, review automation that follows Google's policy rather than routing unhappy guests to private feedback, and a starter device included (refundable hold) with transparent multi-site pricing.