A balanced 2026 comparison - feature matrix, pricing, ideal-customer profiles, and an honest verdict on which platform fits your business.
Fydelia is excellent for survey-heavy hospitality groups already comfortable with sales-led onboarding and EU-only deployment. CaptiFi wins on transparent self-serve pricing, included hardware, broader integrations (POS + Loyalty + SMS), and global coverage.
Fydelia is an EU-grown WiFi-marketing platform that pairs captive portals with engagement journeys, surveys, and SMS/email automations. It has a strong presence in European pub and restaurant groups and is well-regarded for survey/feedback flows and a flexible journey-builder. Like Purple, it is more often sold to mid-market and group operators than to single venues.
| Feature |
|
|
|---|---|---|
| Starter device included (refundable hold) | Yes | No |
| Native UniFi support | Yes | Yes |
| Native TP-Link Omada support | Yes | limited |
| Native Cisco Meraki support | Yes | Yes |
| Aruba / MikroTik / Ruckus support | Yes | partial |
| Multi-venue dashboard | Yes | Yes |
| Built-in email marketing automation | Yes | Yes |
| Automated Google review requests | Yes | Yes |
| Toast POS / spend-based segmentation | Yes | No |
| Leat / loyalty integration | Yes | No |
| Twilio SMS welcome messages | Yes | Yes |
| Mailchimp sync (native) | Yes | Yes |
| In-portal surveys & feedback | simple | Yes |
| Self-serve sign-up + transparent pricing | Yes | No |
| Monthly billing (no annual lock-in) | Yes | No |
| 30-day free trial | Yes | No |
Last reviewed 2026-04-30. Pricing and features change - check Fydelia's site for the most current information.
European hospitality groups who lean heavily on in-portal surveys / NPS / guest-journey conditional logic and have an account manager budget.
Operators who want hardware included, transparent monthly pricing, US + UK + EU coverage, Toast POS and loyalty integrations, and a self-serve 30-day trial - without the sales-led onboarding overhead.
£39/month billed annually
or £49/month month-to-month
Quote-based / contact sales - pricing not publicly listed and typically scoped to estate size.
Last reviewed 2026-04-30. Check Fydelia's site for current pricing.
Sign up in minutes. 30-day free trial. £0 today. Hardware included (refundable hold), and nothing is billed during the trial.
Point your existing access points at CaptiFi (UniFi, TP-Link Omada, Cisco Meraki, Aruba, MikroTik, Ruckus and more) or plug in the starter device we ship.
Rebuild your splash page, turn on email and review automation, and cancel your Fydelia subscription once you're confident.
Weighing up a move? Read the Fydelia alternative guide or see all comparisons.
Quote-based / contact sales - pricing not publicly listed and typically scoped to estate size.
European hospitality groups who lean heavily on in-portal surveys / NPS / guest-journey conditional logic and have an account manager budget.
Operators who want hardware included, transparent monthly pricing, US + UK + EU coverage, Toast POS and loyalty integrations, and a self-serve 30-day trial - without the sales-led onboarding overhead.