CaptiFi vs Cloud4Wi - Honest Comparison (2026)

Quick verdict: CaptiFi or Cloud4Wi?

Cloud4Wi is built for enterprise retailers with Salesforce stacks and dedicated marketing-ops teams. CaptiFi delivers the WiFi-to-revenue loop (email capture, review automation, POS data, loyalty) to independent venues and SMB chains, self-serve, at a fraction of the cost.

About Cloud4Wi

What is Cloud4Wi?

Cloud4Wi is an enterprise WiFi engagement and analytics platform that powers guest WiFi for large retail chains, shopping centres, and multi-site hospitality groups. It focuses on customer identity resolution, location analytics, and marketing automation triggered by WiFi presence data. Cloud4Wi integrates with enterprise CRMs and marketing clouds (Salesforce, Adobe, etc.) and is designed for organisations with dedicated IT and marketing-ops teams. Pricing is typically custom-quoted for enterprise contracts.

www.cloud4wi.com

Side by side

Feature comparison

Feature
Starter device included (refundable hold)	Yes	No
Native UniFi support	Yes	Yes
Native TP-Link Omada support	Yes	enterprise tier
Native Cisco Meraki support	Yes	Yes
Aruba / MikroTik / Ruckus support	Yes	Yes
Multi-venue dashboard	Yes	Yes
Built-in email marketing automation	Yes	via CRM integration
Automated Google review requests	Yes	No
Toast POS / spend-based segmentation	Yes	custom integration
Leat / loyalty integration	Yes	No
Twilio SMS welcome messages	Yes	enterprise add-on
Self-serve sign-up	Yes	No
Public, transparent pricing	Yes	No
Monthly billing (no annual lock-in)	Yes	No
30-day free trial	Yes	No
Salesforce / Adobe integration	No	Yes
Location heatmap analytics	No	Yes

Last reviewed 2026-05-08. Pricing and features change - check Cloud4Wi's site for the most current information.

Cloud4Wi strengths

Strong identity-resolution engine linking WiFi sessions to known customer profiles
Deep integrations with Salesforce, Adobe Marketing Cloud, and enterprise CRMs
Location analytics and heatmap-style presence detection
Proven at scale with large retail and multi-site chains (1,000+ locations)
API-first architecture for custom enterprise integrations

Where CaptiFi differs

Enterprise-only pricing - not viable for single venues or small chains
No self-serve sign-up; sales-led onboarding with long contract cycles
No hardware-included option
No native Google review automation
Overkill for venues that just need email capture + review requests + simple marketing
Limited public documentation - most resources gated behind sales contact

Who should pick what

Honest recommendations

Pick Cloud4Wi if

Large multi-site retail or hospitality enterprises (100+ locations) with Salesforce/Adobe marketing stacks, dedicated marketing-ops teams, and enterprise IT budgets.

Pick CaptiFi if

Independent venues and small-to-medium chains who want email capture, review automation, POS integration, and loyalty in one self-serve product - with transparent monthly pricing, hardware included (refundable hold), and a 30-day trial.

Pricing

Pricing side by side

CaptiFi

£39/month billed annually

or £49/month month-to-month

Hardware included (refundable hold)
Every integration included on every plan
30-day free trial. £0 today.

See full CaptiFi pricing

Cloud4Wi

Custom enterprise pricing - contact sales. Not suited to single-venue or SMB budgets.

Last reviewed 2026-05-08. Check Cloud4Wi's site for current pricing.

Proof

A real venue on CaptiFi

Case Study

PytchAir

hospitality

How Johnny Palmer turned guest WiFi on his Boeing 727 Airbnb into a direct marketing channel: 400+ guest emails captured monthly and a 35% return booking rate.

400+

Emails Per Month

35%

Return Booking Rate

Read the case study

The switch

How switching from Cloud4Wi works

1

Start your free trial

Sign up in minutes. 30-day free trial. £0 today. Hardware included (refundable hold), and nothing is billed during the trial.

2

Connect your WiFi

Point your existing access points at CaptiFi (UniFi, TP-Link Omada, Cisco Meraki, Aruba, MikroTik, Ruckus and more) or plug in the starter device we ship.

3

Switch off Cloud4Wi

Rebuild your splash page, turn on email and review automation, and cancel your Cloud4Wi subscription once you're confident.

Start Free Trial Book a Demo

Weighing up a move? Read the Cloud4Wi alternative guide or see all comparisons.

Common questions

CaptiFi vs Cloud4Wi FAQs

Is CaptiFi cheaper than Cloud4Wi?

Custom enterprise pricing - contact sales. Not suited to single-venue or SMB budgets.

When should I pick Cloud4Wi over CaptiFi?

Large multi-site retail or hospitality enterprises (100+ locations) with Salesforce/Adobe marketing stacks, dedicated marketing-ops teams, and enterprise IT budgets.

When is CaptiFi the better choice?

Independent venues and small-to-medium chains who want email capture, review automation, POS integration, and loyalty in one self-serve product - with transparent monthly pricing, hardware included (refundable hold), and a 30-day trial.