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Social integration Coming soon

Facebook + CaptiFi

Let guests join your WiFi with one Facebook click and build retargeting audiences from real visitors. Coming soon to CaptiFi. Start your free trial.

Overview

What does the Facebook integration do?

The Facebook integration is coming soon to CaptiFi. It is on our roadmap, not yet live, so you cannot connect it today. When it lands, it will let WiFi guests skip the sign-in form entirely and join your network with a single Facebook click. Instead of typing an email by hand, a guest taps one button, approves the permissions, and they are online, while their verified profile details flow into your CaptiFi guest list.

Venues will connect it for two reasons. First, social login lowers the friction of the splash page, so more guests complete sign-on and you capture more real, consented contacts from the same footfall. Second, the data you gather will be richer than a typed email: a verified Facebook email plus the profile name, with an optional Facebook check-in prompt that shares your venue to the guest's own feed once they give permission.

It will also close the loop on advertising. Opted-in WiFi visitors will be pushable to Facebook Ads Manager as audiences, so you can retarget people who have genuinely walked through your door and build lookalikes from real visitors rather than cold lists. While this is being built, you can start a free CaptiFi trial and use what is already live today, including the email capture and the Facebook Pixel route via Zapier.

What you get

Why connect Facebook to CaptiFi

One-click WiFi sign-in

Guests will be able to join your WiFi with a single Facebook tap instead of filling in a form, which lowers friction on the splash page and should lift the share of visitors who complete sign-on.

Verified profile data

Because the email comes from the guest's Facebook account rather than being typed by hand, you will capture a verified address and profile name, reducing fake or mistyped contacts in your guest list.

Optional check-in reach

With the guest's permission, a check-in prompt will let them share your venue to their own Facebook feed, putting your name in front of their friends for free social exposure.

Retargeting from real visitors

Opted-in WiFi audiences will be able to flow to Facebook Ads Manager, so you can retarget people who have actually visited and build lookalikes from genuine footfall, not bought-in lists.

What data flows to Facebook

Verified Facebook email address
Guest name from the Facebook profile
Venue or site the guest signed in at
Visit date and sign-on event
Marketing opt-in and consent state
Optional Facebook check-in (only with guest permission)
How it works

How it will work

1

Coming soon, not yet live

The Facebook integration is on the CaptiFi roadmap and is not available to switch on today. The setup below is how the rollout is designed to work once it ships.

2

Enable Facebook login on your splash page

You will turn on the Facebook sign-in button for the venues you choose, so guests see a one-click option alongside the standard form on your branded captive portal.

3

Authorise the Facebook connection

You will connect your Facebook account and approve the permissions CaptiFi needs to receive the verified email and profile name when a guest signs in.

4

Choose check-in and audience options

You will decide whether to show the optional check-in prompt and whether to push opted-in WiFi audiences through to Facebook Ads Manager for retargeting.

5

Go live and capture verified guests

Once enabled, guests joining your WiFi via Facebook will flow into your CaptiFi guest list with their verified email, name, venue and consent state attached.

In the real world

How venues use Facebook with CaptiFi

Pub

A busy pub turns on Facebook login so groups can get online with one tap on a Friday night, capturing verified emails from far more guests than a typed form would, ready for event invites.

Cafe

A cafe enables the optional check-in prompt, so regulars who join the WiFi can share the venue to their own feed, putting the cafe in front of their friends for free local reach.

Restaurant

A restaurant pushes its opted-in WiFi visitors to Facebook Ads Manager to retarget recent diners with a midweek offer and build a lookalike audience from real guests rather than a cold list.

FAQs

Frequently asked questions

Is the Facebook integration available yet?
Not yet. The Facebook integration is coming soon and is on the CaptiFi roadmap, so you cannot connect it today. You can start a free 30-day CaptiFi trial now and use what is already live, including guest email capture and the Facebook Pixel route through Zapier, then add Facebook login once it ships.
What will Facebook login actually do for guests?
It will let a guest join your WiFi with a single Facebook click instead of filling in the sign-in form. They tap the Facebook button, approve the permissions, and they are online. It removes the friction of typing an email, which means more guests complete sign-on and you capture more contacts from the same footfall.
What guest data will flow into CaptiFi from Facebook?
When it launches, a guest signing in with Facebook will share a verified email address and their profile name, alongside the venue and visit date CaptiFi already records, plus their marketing opt-in and consent state. An optional Facebook check-in can also be prompted, but only when the guest gives permission for it.
How is this different from the Facebook Pixel integration?
They are separate. The Facebook Pixel integration is live today and uses Zapier to push opted-in guest emails into a Facebook Custom Audience for retargeting. This Facebook integration is about the sign-in itself: letting guests join your WiFi with a one-click Facebook login and capturing verified profile data, with audience targeting on top. It is coming soon, not live.
Will guests have to share their Facebook profile to use my WiFi?
No. Facebook login will be one option on the splash page, not the only way in. Guests who prefer not to use Facebook can still complete the standard sign-in form. The check-in prompt is also optional and only happens when a guest actively gives permission, so nothing is posted to their feed without consent.
Will audiences built this way respect guest consent?
Yes. Only guests who opt in on the splash page will be eligible to flow to Facebook Ads Manager, and their consent state travels with the record. That keeps your advertising aligned with GDPR and PECR, because you are working from real, opted-in visitors rather than scraped or bought-in lists.

Start using Facebook with CaptiFi today

30-day free trial. £0 today. Cancel anytime.